Santa Barbara has the distinction as being the last show NBC aired in its 3:00 p.m. timeslot, which was once hot (as it was the long-time home of "Another World" during the 70s and 80s), but quickly turned cold (as "General Hospital" started dominating the hour with the "Luke and Laura" storyline). It lasted from July 30, 1984 to January 15, 1993.
Despite being near the bottom of the ratings throughout its run, the show did win three consecutive Daytime Emmys for Outstanding Drama Series (1988, 1989, 1990). The first of these happened in the same year the show's creators, Jerome and Bridget Dobson, were fired by NBC. Though the two were eventually allowed to return to the show a few years later, it was never the same afterwards.
By the early 1990s, many stations either moved the show to early morning timeslots (WNBC-TV in particular aired it at 12:00 noon) or just outright canceled it altogether. Its final shot (that of the show's final Executive Producer, Paul Rauch, crushing his cigar on a bare soundstage and walking away) has earned major scorn from soap critics.
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